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With much of the earlier stigma surrounding online dating gone, the principle challenges are around ensuring the experience offered is fulfilling for users.
This report assesses the current status of the online dating industry in the UK, including the value of the market and trends and other factors likely to impact growth during the next five years.
"A key motivation is to enjoy the comforts of an intimate relationship while maintaining a high degree of personal control over one's involvement and commitment," said Larry Ganong, professor in HDFS.
"We see this interest in personal control nationally in more single adult households, and in the growing phenomenon of 'living apart together' (middle-aged and older monogamous couples who maintain their own households).
This market report provides in-depth analysis and insight supported by a range of data.
She found that although living together before marriage has become less taboo, many young adults want to avoid the potential negative social consequences of cohabitation.
"As soon as couples live together, it becomes more difficult to break up," Jamison said.
"At that point, they have probably signed a lease, bought a couch and acquired a dog, making it harder to disentangle their lives should they break up.
Her follow-up research is focused on stayover relationships in unmarried parents.
She is a doctoral candidate in the MU College of Human Environmental Sciences. "Trend in young adults' dating habits, committed relationships may not lead to marriage." Science Daily. Negative emotions people may have suffered as young adults can have a lasting grip on their couple relationships, well into middle age, research demonstrates.