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The Times’ dialect quiz was the most popular piece of content in the paper’s history with more than 21 million pageviews — but projects like that and Snow Fall are not easily replicable.

“We have a tendency to pour resources into big one-time projects and work through the one-time fixes needed to create them and overlook the less glamorous work of creating tools, templates and permanent fixes that cumulatively can have a bigger impact by saving our digital journalists time and elevating the whole report.

We don’t typically write about intra-newsroom politics at Nieman Lab, leaving that to Manhattan’s very capable cadre of media reporters.

Regarding the deployment of this strategy around Times coverage of Nelson Mandela’s death, a Huffington Post executive said: by Times reporters and staffers that have been effective.“Without better tagging, we are hamstrung in our ability to allow readers to follow developing stories, discover nearby restaurants that we have reviewed or even have our photos show up on search engines.” They spent “a huge sum to retroactively structure the data.” Structured data problems prohibit the Times from automating the sale of photos and keep Times stories from doing as well in search rankings as they should.In a section addressing promotion of New York Times content — essentially, social media distribution — the report’s authors survey the techniques of “competitors” and compare them to the Times’ strategy.The earliest reporting, at least, doesn’t seem to suggest lack of digital vision as a leading significant factor.Baquet had made his biggest marks as an excellent reporter, editor, and manager, not as an online innovator.

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