Speed dating adverts
Advertisement usually takes in the form of calligraphic signboards and inked papers.
A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with "Jinan Liu's Fine Needle Shop" and "We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time" written above and below In Europe, as the towns and cities of the Middle Ages began to grow, and the general population was unable to read, instead of signs that read "cobbler", "miller", "tailor", or "blacksmith", images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour.
An idea that was effective a generation ago would fall flat, stale, and unprofitable if presented to the public today.
Not that the idea of today is always better than the older idea, but it is different – it hits the present taste." As the economy expanded across the world during the 19th century, advertising grew alongside.
In the 18th century advertisements started to appear in weekly newspapers in England.
These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day.
In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers.
The actual ad – the copy, layout, and artwork – was still prepared by the company wishing to advertise; in effect, Palmer was a space broker. Ayer and Son offered to plan, create, and execute complete advertising campaigns for its customers.
Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. Ayer & Son was the first full-service agency to assume responsibility for advertising content. Advertising increased dramatically in the United States as industrialization expanded the supply of manufactured products.In the United States, the success of this advertising format eventually led to the growth of mail-order advertising.In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Palmer established the roots of the modern day advertising agency in Philadelphia."[The] general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology.It is evident that the successful propagandist must understand the true motives and not be content to accept the reasons which men give for what they do." In other words, selling products by appealing to the rational minds of customers (the main method used prior to Bernays) was much less effective than selling products based on the un-conscious desires that Bernays felt were the true motivators of human action.